When you’re selling real estate, the buck stops with you. As a real estate agent, you’re responsible for selling your client’s property or helping your first time home buyer to find a property and getting them to agree on the price and terms of sale. That requires a lot of preparation and effort on your part, but if you follow these real estate sales techniques below, you will have an easier time with each step along the way:
Tailor your property knowledge to fit your audience’s needs.
One of the most important—but often overlooked—parts of sales is adapting your CTAs / message to fit the needs and interests of your audience. This is particularly true in real estate, where buyers come in all shapes and sizes, with their own unique needs for different types of properties in different markets throughout the country.
For example, your strategy of selling a home to young families with children might be very different than selling properties to retirees looking for vacation homes.
It’s up to you to tailor your message, but it’s critical that you do so in order to be a successful real estate agent. If you don’t adapt your narrative based on the type of buyers and properties involved, then it’s all too easy for another agent to take your buyer.
Find opportunities to guide your buyer whenever possible
The next time you share listings with your buyer, don’t let them wander on sites like Zillow and Trulia. Ask them what they want out of the house. Tell them what you like about the house/property and what you dislike about it.
Maintain and grow your contact database.
The first thing you need to do is make sure that you have a contact database. This is essential for any professional salesperson, so it’s important to take the time and energy needed to maintain it. The second thing that’s important is keeping your database up-to-date by adding people who may be interested in buying property but aren’t yet on your list, removing people who no longer want to be contacted or don’t meet the criteria of your target market, and updated information like phone numbers, email addresses and home addresses when necessary.
The third step is to make sure that each contact entry has as much relevant information as possible—if someone provides an address but not city/state/zip code then add those details; if they provide phone numbers but not email addresses then add those too!
The fourth step involves using the right method of communication with each person so they can get the most benefit from being included in your database: phone calls vs emails vs text messages (etc.).
Understand your interactions with Millennials and Gen Zers will be different than with older generations.
Younger generations are more likely to do research online before making a decision, so you’ll need to be familiar with the websites they use. Millennials and Gen Zers are growing up with technology, and they likely prefer using their mobile devices for most of their online interactions.
Leverage video over text and images
Video is the most engaging medium of all. It has a stronger emotional impact than text and images, as well as video combined with text and images.
The reason for this is that people remember what they see much better than what they read or hear. The fact that it’s easier to communicate information in a visual way helps too—you can get your point across faster by showing rather than telling, which makes the message more memorable.
There are three main types of videos: narrative videos, moment videos and walk-through videos.
Always be “on.”
- Respond to emails, calls and texts quickly.
- Be on time.
- Be pleasant and friendly.
- Be professional.
- Be a good listener
Understand the power of word-of-mouth marketing.
Word-of-mouth marketing is the best kind of marketing, and it can work for you. When people hear about your services from someone they trust, they will feel more comfortable trusting you as well.
If someone doesn’t have any positive things to say about their experience with you, then don’t worry! The next time that person needs help finding a home or selling one, he will probably call another real estate agent who has earned his trust after doing great work for him in the past (and hopefully made him feel great).
Have a social presence on outlets like Facebook, LinkedIn and Instagram.
Social media is a great way to network with clients and get to know them better. It’s also a great way to stay in touch with clients, keeping them informed on listings you think may interest them as well as upcoming events and news that could boost your business. By using social media as part of your marketing strategy, you can reach more people than ever before without spending extra money on expensive advertising campaigns.
Ask for referrals
It’s a common misconception that the only way to get referrals is to ask for them. In reality, there are many sources of referrals and you should be looking for them everywhere you go. Some of the best places to find buyers or sellers are:
- Past clients
- Other real estate agents in your area (they may have other clients who would be interested in selling)
- Your family and friends (they may know someone who wants to sell their house)
Attend local Marketing Meetings
Attending local marketing meetings is one of the best ways to connect with other real estate agents, learn about the latest trends and technology, and stay on top of the latest news in your industry. The good thing is that these meetings are usually free or low-cost, so they won’t break your budget.
If you’re looking for a place to start, here are some great options:
- [The National Association Of Realtors](https://www.realtor.org/) has an extensive list of local associations around the country. Membership fees vary depending on where you live but most are under $200 per year (some are even free).
- Another option is [NAR’s National Convention] https://www.realtorconvention/. This yearly convention features hundreds of educational sessions from experts in all areas related to real estate sales including social media, listing presentations and more! The convention also includes exhibits from companies eager to show off their latest products or services.
We hope we’ve been able to give you some inspiration and a few real estate sales tips and techniques to help you grow your real estate business and sell your property. We know how exciting it can be to finally put your home on the market, but we also know that it can be a stressful process too. We want you not only to have a successful sale but also an enjoyable one.
How can I improve my real estate sales skills?
There are many ways to improve your real estate sales skills. Here are some of the most effective:
- Explore new real estate technologies.
- Get comfortable with engaging clients remotely.
- Follow real estate influencers for inspiration.
- Stay updated with real estate trends
What are 3 selling techniques for new real estate agents?
Here are three selling techniques that you should use:
- Share a video of the properties you’ll visit on a tour.
- Make your buyers take video notes.
- Spend less time reviewing disclosure documents in person.
What skills do real estate agents need?
If you want to become a successful real estate agent, you need to possess a number of skills. You can start by learning how to list properties, negotiate deals and market them effectively.