In today’s fast-paced world, the rise of video content within real estate agents has been astounding. With its unparalleled ability to better engage and captivate audiences, companies across various industries including real estate have leveraged the power of videos to convey their messages, tell compelling stories and connect with customers on a deeper level.
As attention spans grow shorter and the demand for visually appealing & interactive content increases, video has become a vital tool for businesses to thrive in this digital age.
According to a recent report by Rechat, it shows the undeniable impact of video in real estate. Listings with video receive 400% more inquiries. Furthermore, the report reveals that 51% of home buyers prioritize YouTube as their primary source for home research. Notably, 44% of individuals are more inclined to make a purchase after viewing a video related to the product or property.
Incorporating video content is crucial for attracting buyer interest and closing more deals successfully.
Understanding the buyer’s psyche:
From our discussions with leading brokers and agents nationwide, we’ve identified a few issues that real estate agents often feel challenged when engaging with buyers.
- Buyers have become hesitant to meet, so they opt for various self-exploration platforms like Zillow, Trulia, and Realtor.com.
- Information overload is resulting in buyers’ endless online wandering & switching between agents.
- Information on the internet is not self-explanatory. Hence, it leads to the inadequate knowledge of the value proposition.
- Finally, when a real estate agent engages with a potential buyer – buyers often skip the information provided due to the text-heavy, static PDF format often coming back & forth for further clarification causing a delay in the buying process.
Check Out The First Time Home Buyer’s Guide
Reasons to incorporate real estate video tools as an agent:
- Videos offer a more self-explanatory, engaging and immersive experience than text-heavy static PDFs.
- Personalized videos can help buyers get excited about house tours and expedite the buying process.
- Decision-making involves other members, so a brief video recap that can be easily shared can provide the same experience to remote members as those who visited in person, really makes the cut.
- Videos convey offerings more accurately, reducing the risk of proposals being misinterpreted.
We’ve explored numerous video tools that agents can seamlessly incorporate. These tools enable you to create engaging introductory videos, showcase multiple MLS listings with your audio/video on top, and guide buyers through disclosure documents and contracts, all without having the buyer read through the entire thing.
Real Estate Video Tools Ranking Criteria
We’ve ranked these video tools based on the following criteria:
- User Friendliness: How easy are the tools for users? Is it overly complex for real estate agents to record & edit effectively?
- Easy Access & Share: How easy is it for the users to access & share videos? Are the recorded videos shareable via a link or email?
- Tracking & Analytics: After sharing those videos, can the users have visibility over who watched the content & for how long?
- Customization: Do the video tools have capabilities like embedment, the ability to use multiple contents, voiceover functionality and so on?
If you are genuinely committed to taking your real estate career to the next level, now is the perfect moment to harness the potential of videos & close more deals. Below is the compilation of some of the best real estate video tools:
Real Estate Video Tools List
1. Narratives:
Narratives, a video tool within fullfeel, allows users to effortlessly record their audio and video over any content. This video tool also offers features like screen recording. Narratives simplify the process of creating engaging video content. It is an all-in-one tool for video creation, editing, and sharing & tracking making it a versatile option for those looking to enhance their video communication and streamline their sales process.
Watch a real estate agent from Charlotte successfully using Narratives to guide her buyers & close more deals.
2. Dubb:
Dubb Video is a platform that facilitates video creation and sharing. It offers a range of features and tools for individuals and businesses to produce, edit, and distribute videos effectively. Users can leverage Dubb Video to enhance their video marketing efforts and communication by creating engaging video content.
3. Vidyard:
Vidyard is a video marketing and analytics platform that enables businesses and individuals to create, host, and analyze video content. It offers a suite of features for video hosting, video creation, and video analytics. Vidyard is widely used for video marketing and communication efforts, helping users to understand better how their videos are performing and engage with their audience effectively.
4. Bomb Bomb:
BombBomb is a video messaging platform designed to help businesses and individuals create and send video emails. It lets users record, send, and track video messages directly from their email inboxes.
Conclusion
While the world is always changing, and video tools have made things more efficient, it’s crucial to understand that technology complements a real estate agent’s abilities rather than replacing them. Video tools help streamline repetitive tasks, freeing up agents to focus on building relationships and guiding buyers. Agents who embrace these changes are more likely to get ahead in the game than those who don’t. Being adaptable is the key to success.
Ready to transform your real estate business with the power of video? Explore our recommended real estate video tools and see how Narratives can revolutionize your approach. Get in touch with our experts now to learn how you can get started.