Best Digital Practices for Ad Sales Success in 2022

As we kick off 2022, it’s time to start thinking about how we can make media sales easier and more effective heading. 2022 has a whole set of unique challenges and opportunities that make this upcoming selling season unlike any previous year. New technologies, increased competition and the demands of hybrid work and presenting have put an unprecedented amount of pressure on media sales teams to come up with new and more effective ways to tell their sales story, engage clients and prospects, and close deals.

In this compilation of useful articles, we will show you how to use digital technology to make your media sales efforts more efficient, more engaging and more productive for you and your clients and prospects.

Each article listed below uses visual examples to show you how you can transform your sales engagement and stand out in the increasingly competitive media landscape. More importantly, you can put these ideas into practice without any upfront investment or any IT help. Enjoy!

Upfront Sales in 2022 – 3 Keys to Success.

We’re media companies—the best in the world at creating and delivering engaging content! We have to show that at every stage of the sales process, at every customer touchpoint and with every piece of sales content we share. So make sure as you head into 2022 that you have the ability to deliver amazing/richer content at every touchpoint. Learn how an innovative technology helps you achieve this. Learn more.

Beat “Digital Fatigue” with Richer Content.

In most cases the tools we use are not the cause of digital fatigue, the quality of our content is. We’re not fed up with watching videos online, we’re just fed up with seeing bad sales content—like PowerPoints and text-heavy PDFs. Learn how to use innovative digital tools to better engage your audience. Learn more.

For Remote Sales Success, You Need Analytics.

The digital transformation of sales is making it harder to see how your prospects are reacting: are they nodding their heads in agreement, nodding off to sleep—or not even there? Learn how to solve that problem by digitally delivering and tracking your sales content across every touchpoint. Learn more.

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