How to Convert Real Estate Leads: Use 7 Best Strategies

When you’re looking to convert real estate leads into customers, several strategies can help. You need to nurture your leads until they’re ready to become customers and buy a home. This means sending email campaigns, setting up webinars, and following up with individuals who have shown interest in your services. But how do you know which strategy is right for your business? In this blog post, we’ll go over seven best practices for converting real estate leads:

Use Narratives and CRM to Track Conversions


To track the success of your real estate lead generation efforts, it’s important to use CRM (customer relationship management) software. The tool will help you keep track of all the leads and their associated information. You can then use this data to make better marketing decisions in the future.

Here’s how:

  • Use fullfeel Narratives – With fullfeel, you can create high-quality narratives by simultaneously recording your screen and sales content for your real estate agency. Narratives make your sales content easier to understand and more memorable. With fullfeel Narratives, you can track when your prospects watched it, how long they watched it and even if they shared it.

    Create your 1st Narrative today:
  • Use or develop a CRM system like fullfeel so that leads are in one place that allows you to easily identify them as they come in through different channels and over time. 

Build Trust and Credibility


The best way to build trust is by being honest and transparent with your prospects. If you’re not transparent, prospects will question your motives and are less likely to buy from you. A lack of credibility can also hurt conversions because if a person thinks that something is fishy about what you’re saying or doing, they won’t even consider working with you in the first place.

To establish credibility:

  • Be consistent with messaging – Offer tips for establishing credibility such as providing testimonials or showcasing expertise.
  • Establish your expertise by providing valuable information about the real estate market and industry. Offer tips and insights that demonstrate your knowledge.
  • Respond promptly and professionally to all communication from leads. Make yourself available to answer questions or provide information as needed.
  • Build a strong online presence, including a professional website and active social media profiles. Keep your information up-to-date and engaging.

Respond Promptly and Professionally

One of the most important ways to convert real estate leads is to respond promptly and professionally to all communication. When lead contact you, whether it’s via phone, email, or social media, make sure you respond as quickly as possible. 

Even if you don’t have all the answers yet, acknowledge the lead’s message and let them know that you’re working on getting more information. It’s also important to be professional in all your communication. Use a friendly and courteous tone, but also be concise and to the point. 

Avoid using overly informal language or slang. Finally, make sure you’re using the communication channels that your leads prefer. If the lead contacts you via email, respond via email. If they prefer phone calls, make sure you’re available to speak with them on the phone. 

By responding promptly and professionally, you’ll show your leads that you value their time and that you’re committed to providing excellent service.

Nurture Leads with Valuable Content

Nurture leads

The 4th step to converting real estate leads into clients is to nurture them with valuable content. This can be done through blogging, social media updates, or email newsletters.

When you’re sharing your expertise with potential clients in this way, you’re helping them understand more about the services that you provide and why they need those services. You’ll also be building trust by demonstrating that you know what’s going on in the industry as well as showing off any awards or recognition that your business has received over time (if applicable).

Offer Personalized Service

Personalization is key when it comes to converting real estate leads. Every lead is unique, with their preferences, needs, and goals.

To effectively convert leads into clients, you need to tailor your communication and service to each lead. This means taking the time to listen to their needs and offering solutions that are specific to their situation. 

For example, if a lead is looking for a family-friendly neighborhood, you might suggest properties in areas with good schools and parks. If a lead is interested in eco-friendly homes, you might highlight properties with energy-efficient features. 

By offering personalized service, you’ll show your leads that you care about their specific needs and that you’re committed to helping them find the right property.

fullfeel Narratives can be a game changer for successful real estate agents looking to personalize their messages to potential home buyers. With the ability to record your audio and video on top of any content, you can provide a more engaging and personal touch to your communication with buyers. You can create narratives that are unique to each buyer’s needs, preferences, and interests. By doing so, you can establish trust and build stronger relationships with your clients.

Follow Up Strategically

One of the most important things you can do for effective real estate lead generation is to follow up strategically.

When should you follow up with a lead? 

The answer depends on the type of lead, but in general, it’s best to wait until after your initial contact and make sure that your prospect has had time to digest what they learned from their first interaction with you. 

You should never schedule multiple follow-ups within 24 hours of each other, if you were doing this then avoid such mistakes in the future, this can make it harder for prospects who are busy or distracted by other responsibilities (like family or work) to remember who contacted them and why they were contacted in the first place!

For example, if a lead is actively searching for properties, you might follow up more frequently to keep them updated on new listings. 

On the other hand, if a lead is still in the early stages of their search, you might space out your follow-ups more and focus on providing valuable information and resources to help them make informed decisions. 

It’s also important to craft follow-up messages that are tailored to each lead’s needs and interests. By following up strategically, you’ll be able to stay top-of-mind with your leads without overwhelming them with too much communication.

Set Up Webinar Schedule

set up a webinar

The other important step in converting real estate leads is to set up a webinar schedule. The best way to do this is by using email marketing, landing pages, and other lead-generation strategies.

Webinar scheduling can be done through an email marketing tool like MailChimp or HubSpot where you can send out invitations for upcoming events at specific times and dates. You can also use Google Calendar for scheduling purposes if you don’t have access or prefer not to use an external service provider like MailChimp or HubSpot (though these are both great options).

Landing pages are used as landing pages because they’re designed with the sole purpose of capturing information from visitors who land on them; however, they’re also excellent tools for promoting existing products/services–like webinars! 

A good rule of thumb when building out your landing page is ensuring that it includes all necessary information about whatever product/service is being promoted so prospects don’t have any questions left unanswered before submitting their contact info via form fields provided near the bottom left corner.


We hope that you found this blog post helpful and informative. We know how frustrating it can be when leads don’t convert, so we want to make sure that you get the most out of everyone. The best way to do that is by using these seven strategies. They’re all tried-and-true methods for converting real estate leads into clients who will become repeat customers over time!

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