The Top Creative Real Estate Advertising Strategies for 2024

The real estate industry is constantly evolving, and it’s important to stay on top of the latest online advertising strategies. In our annual report on the top creative real estate advertising methods, we’ll cover everything from home staging to virtual reality. 

The real estate industry is constantly evolving, and keeping up with the latest advertising trends is essential to success. In 2024, creative advertising strategies that stand out and engage with consumers will be key to attracting new clients and driving sales. From innovative social media campaigns to eye-catching outdoor ads, the top creative real estate advertising strategies for 2024 are designed to help agents and brokers stand out in a crowded marketplace. This guide will explore some of the most effective and innovative ideas for advertising your real estate listings and growing your business. Whether you’re a seasoned pro or just starting, these strategies will help you take your real estate advertising to the next level and achieve your marketing goals.

Home Staging

Home Staging

Home staging is a way to make your home more appealing and help it sell faster. It’s also an effective tool for getting a higher selling price. Staging can be as simple as moving furniture around in the living room or bedroom, putting up pictures and art on the walls, adding fresh flowers and plants, sprucing up light fixtures with new bulbs (or removing old ones), and making sure all rooms are well-lit with natural daylight coming through windows when possible.

Staging can be done by professionals who specialize in helping homeowners prepare their homes for sale by making them look like models from magazines or television shows like House Hunters International or Million Dollar Listing Atlanta–or it can be done on your own if you have some creative talent!



You can start creating a personal brand Narrative using fullfeel. Try it out for free and within 5 minutes you’ll be sharing personalized and engaging content with your target clients. 

In addition to building a personal brand, Narratives can also be a better substitute for printed / PDF brochures. You can use them to promote your listings with other realtors. You can create multiple narratives targeted at different buyer segments and place QR codes that you can generate using a QR code generator at different locations in the property during an Open House that brings up a Narrative specific to each area when a buyer scans them on their mobile. 

Narratives help you simplify the buying process, engaging the buyers more effectively, automatically capturing leads, and gaining real-time insights into their interest in your listing while building a personal brand with all of them. Narratives are your secret sauce!

Video Tours

Video tours are a great way to show off your listing and the neighborhood it’s in. They can also be used to market your home to a wider audience, which is especially important if you’re trying to sell something that isn’t exactly in high demand.

Video tours can be posted on social media or sent via email, but they should always be accompanied by text descriptions of each room so people who don’t want sound will still be able to understand what they’re seeing.

Digital Marketing

Digital Marketing

This is a broad term that encompasses many different forms of marketing. Digital marketing can be used to promote real estate, home staging and video tours for buyers or first-time home buyers. Each form of digital marketing has its benefits and drawbacks, but they all share one thing in common: they’re relatively inexpensive compared to traditional advertising methods like television or radio commercials.

Social Media Ads

Social media ads are a great way to target specific demographics and interests, which can be used to drive traffic to your website. For example, if you’re selling homes in an area with a high number of millennials, you can use Facebook’s targeting options to reach them with ads. You can also use social media ads as part of an overall strategy that includes other types of content marketing or direct mail campaigns.

Virtual Reality

Virtual Reality is a great way to showcase the property and its features. It’s also an excellent way to show off the property to a large group of people at once, whether that be potential buyers or investors.

VR allows you to create immersive experiences for your audience, which makes it easier for them to visualize themselves living in the space you’re selling. Studies show that using VR increases sales by up-to-30%! Virtual real estate services allow you to create immersive experiences for your audience.

Sponsored Content

Sponsored content is a form of native advertising that allows you to promote your brand without being too aggressive. It’s a way to get your message out without being overly promotional and can also help build trust with your audience.

Here’s how:

  • Decide what kind of content will appeal to your target audience. If they’re looking for something specific, like information on buying a home in the area or tips on renovating their current property, consider creating an article that provides just that kind of information–and make sure it includes links back to one of your online listings! This way they’ll get the information they need while simultaneously learning more about what you have available at each listing site; if they decide they want more information after reading through all the details provided, then hopefully this will lead them directly into contact you directly via phone/email/etc.

These are the top online advertising strategies for 2024

The best way to sell your home is to create a unique experience that buyers can’t find anywhere else. Here are some of the most popular real estate advertising strategies for 2024:

  • Home Staging: This involves ensuring you have all the right furniture, lighting and accessories in place before showing your house. It also includes cleaning up any clutter, painting walls or floors if necessary, and putting fresh flowers on every table or countertop so it smells nice when people come through the door.
  • Video Tours: These videos allow potential buyers to look around from their perspective without needing to physically be there themselves–and they’re much more effective than still photos alone!
  • Narratives: This will help you start sharing the content with your target audience and you can understand their feedback instantly. With the help of insights and analytics.
  • Online Marketing: If you want your listing online as soon as possible (and who doesn’t?), then this is something worth investing in because it helps get the exposure right away instead of waiting weeks until print ads start appearing in newspapers or magazines (or even longer). It also means no waiting around while someone else takes pictures; just upload them straight from your phone!


The real estate industry is constantly evolving and it’s important for you as an agent to stay on top of the latest trends. These are just a few of the newest strategies we think will be most effective in 2024, but there are plenty more where these came from! If you want help implementing these ideas into your business or would like some advice on how best to use them with clients then get in touch with us today

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