Build Customer Loyalty in Real Estate

Building customer loyalty in real estate is a great way to ensure long-term success for your business. There are many benefits to maintaining a loyal customer base, including more referrals, repeat business, and stronger relationships. In this article, we’ll discuss how you can build customer loyalty in real estate by making it easy for clients to buy from you again and again.

Build customer loyalty

Getting clients to come back for more

The first step to getting clients to return for more is treating them right. This means being proactive, attentive, and friendly. You must consider your client’s needs throughout the transaction and by providing them with a guided buying experience. A lot of times buyers get confused between the variety of options available to them either on the internet or through an agent. When an agent is competent to provide expertise and guidance in every step of the way, it contributes to quicker buying decisions. A fullfeel Narrative helps you guide your buyers, it converts your existing brochures and websites into 2-3 minute videos along with your commentary in less than 15 minutes.

When clients refer their friends and family members, you have a customer for life

Refer friends

Of course, referrals aren’t the only way to get more clients. You can also run an ad campaign or attend networking events to find new leads. However, referrals are the best way to get new clients because they’re almost always warm leads who are already familiar with your brand and services. They’re also incredibly cost-effective because each referral typically costs less than $50 for real estate agents—and that’s if you don’t include any of your own money in your budget!

Be willing to go the extra mile

Going the extra mile is a great way to show that you care about your clients and their success. You can demonstrate this by doing things like:

  • Being willing to meet with your client after business hours or on weekends.
  • Offering to share ideas for how they can improve their property before it goes up for sale so that they’ll get the best possible price.
  • Sharing links to relevant articles or videos that help sell homes in today’s market (i.e., telling them about new home trends).

Follow up regularly

Think about the last time you bought a house. When you went to pick up the keys and sign documents, did anyone from the real estate company follow up with you? If so, what was the reason for their call?

To establish customer loyalty after a transaction has been completed, you must follow up regularly with your clients using Net Promoter Score software. This can be done by making phone calls or sending emails after transactions have closed. Nowadays, there are a lot of technologies you can use to follow up with your clients and customers regularly such as Clevenio. For unlimited and effective phone calls, you can use VoIP numbers, which also allow business text messaging. There are many options for communication:

  • Follow up on the status of a new homebuyer who has just purchased their first property; ask if they are happy with their purchase and if there is anything else that needs attention from a service provider.
  • Send out an email update when one of your listings sells to let friends know how excited everyone was about closing escrow! More personal touches like this make all the difference when trying to build trust with potential clients.
  • Call clients who recently sold their homes at least once per year as part of standard business practice to see how they’re doing since they’ve moved on from real estate transactions (and maybe even offer them some referrals)

To make the best out of these tips, the marketing, customer success, and sales teams must work coordinately. As a result, your loyal customer base is maintained and your revenue operations grow.

Remember little details

  • Remind clients of things you have done for them in the past, even if it was just a few months ago.
  • Remind clients about important dates and times, like birthdays and anniversaries, especially if they have been working with you for some time.

Stay in touch with old clients

Your existing clients are your best resources for finding new clients. Keeping them happy is the key to growing your business. Here are some quick tips for staying in touch with old clients:

  • Send a thank you note after every transaction. This can be as simple as a handwritten card or email within 24 hours of finalizing the deal, thanking them profusely for their business and promising to stay in touch if they ever need anything else.
  • Follow up on social media at least once a week with updates about what you’ve been up to, links to relevant articles, or photos from recent events (like conferences or seminars). You can also share posts written by other people that may be helpful or interesting to your audience — but only if it’s something you’d recommend personally! This will let people know that they can trust you as an expert because you aren’t just spouting off random stuff online; rather, you’re sharing things that matter in real estate so other people might benefit from them too!
  • Send holiday cards during December so everyone knows how much work goes into making sure deals close before Christmas break begins 🙂

Handwritten thank-you cards and holiday cards are a great way to accomplish this

The idea of handwritten thank-you cards and holiday cards is a great way to accomplish this.

Thank you cards are a great way to show clients how much you appreciate their business, especially if they’ve been with you for a while and have spent thousands of dollars on your services.

Holiday cards are another excellent way to stay in touch with clients who may have moved away or disconnected their phone numbers. Handwritten holiday greetings will always be appreciated by your clientele, especially if they don’t know anyone else in your town—and they’re always happy to see that someone has remembered them!

Listen to your client’s needs

As a Realtor, you’re likely to have repeat customers who turn to you time and time again. How can you build loyalty with them? It starts with listening.

Imagine how great it would be if the buyers remembered everything they liked about your offering. This is exactly what they can do if you text/emailed them a link to fullfeel Moments. When they click on this link on their mobile device, they can capture the video of everything they like as well as add their own comments. They can keep turning it on and off during the site visit and fullfeel Moments automatically stitches it all into a single video. With fullfeel Moments, your buyers will be able to recall every detail that they cared for without mixing them up with other site visits.

Make sure they know you hear them, and that you’re willing to commit yourself to get them what they want

To build customer loyalty, you have to be willing to go the extra mile. That means being willing to put in extra hours and make personal sacrifices for your clients. There are times when this will mean putting your own needs aside for a while, but when it comes down to it, if you don’t want a client who requires more work than usual, then you needn’t be in real estate.

If you listen carefully and ask questions along the way, then there is no reason why they shouldn’t feel heard by you. You should also make sure that they know that your goal is not just to sell them something—it’s also about finding them exactly what they want so that they’ll have no regrets later on down the line!

Client loyalty is important in any business, but in real estate, it’s essential for long-term success

Client loyalty is important in any business, but in real estate, it’s essential for long-term success. A happy customer is not only more likely to refer a friend or family member if they are pleased with the service; he or she is also more likely to return when you have a similar need later on down the line. Repeat business is important for any business, but especially real estate where there may be large transactions that require years of work from many different professionals (such as lawyers, accountants, and insurance agents).


The key to building loyalty in real estate is to remember that you’re building relationships. Your clients want and need an emotional connection with their agent—a sense of trust and loyalty. If you can make them feel like they matter, then they’ll stick around and refer others when the time comes.

Read More on Real Estate:

Realtor’s Guide to Winning Spring Market

Real Estate Agent Mistakes You Should Avoid

Real Estate Buyer’s Loyalty – All You Need To Know

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