The Productive Real Estate Agent: 9 Tactics to Boost the Productivity

For many real estate agents, there’s no feeling worse than realizing that you’re not making as much progress as you should be with your business. For example, if you are spending too much time on low-value clients and referrals and not enough on higher-paying ones, this could be impacting your bottom line. It’s important to learn how to become more productive so that you can achieve better results in less time.

1. Set up a daily dashboard


A daily dashboard is an easy-to-access, at-a-glance guide to your most important metrics. It allows you to see how the day is going, what needs your attention, and what can wait until tomorrow. This will help keep you organized and focused on moving forward with your goals instead of getting distracted by things that aren’t as important at the moment (or even at all).

To set up a daily dashboard:

  • Create a spreadsheet where each column represents one hour of the day (e.g., 10 am – 11 am). In each cell write down everything that needs to get done today in order of priority (highest first). If something doesn’t get done during its designated hour then cross it off so it won’t clutter up your list later on!

You can also set up a daily dashboard with Google calendar. Setting up a daily dashboard with Google calendar is a great way to keep track of your tasks, appointments, and to-do lists in one convenient location.

  • Open Google Calendar and create a new calendar called “Daily Dashboard” or something similar.
  • Create events or tasks for each item on your to-do list or schedule for the day and assign them to the Daily Dashboard calendar.
  • Customize the calendar view to show only the Daily Dashboard calendar and adjust the time range to display the whole day.
  • Use color-coding or labeling to group similar tasks or appointments together.
  • Add any notes or reminders to each event or task as needed.
  • Set up notifications or reminders for important items on your list.
  • Review and update your Daily Dashboard regularly throughout the day to stay on track and adjust your plans as needed.

By setting up a Daily Dashboard in Google Calendar, you can streamline your daily routine and avoid missing important appointments or tasks. It’s a simple but effective way to boost your productivity and stay organized.

2. Time Management Strategies

Time management

Time management is a skill that can be learned. The Pomodoro Technique is one of my favorite time management strategies, and it’s also one of the most popular among productivity experts.

The Pomodoro Technique was developed by Francesco Cirillo in the 1980s. It’s based on three simple steps:

  • Set a timer for 25 minutes (the “Pomodoro”) and work without interruption until it rings; then take a five-minute break; repeat until you’ve completed four pomodoros (or 2 hours).
  • Repeat this process throughout your day, taking breaks between each pomodoro to rest your mind and recharge with some light reading or small talk with coworkers or friends.
  • By using the Pomodoro Technique, realtors or real estate agents can better manage their time, increase their focus, and ultimately achieve more in less time.

3. Plan in advance

Plan in advance

As the saying goes, planning is the key to success.

Planning is a process, not an event. It’s something that you should do regularly and at any time–but it’s most effective when done consistently over time. When you plan in advance, you can better organize your day and maximize your productivity by knowing what needs to get done during each part of the day as well as how much time it will take for each task. This also helps prevent procrastination because there’s no question about what needs to be done next or how long it will take; there’s just one thing after another on the list!

Effective planning involves several key steps, including:

  1. Setting clear goals: Real estate agents should define clear, specific goals for each day, week, and month. These goals should be aligned with their overall business objectives.
  2. Prioritizing tasks: Once goals are established, realtors should prioritize their tasks according to urgency and importance. By focusing on the most important tasks first, they can make sure that they are making progress towards their goals.
  3. Creating a schedule: Scheduling tasks into a calendar or planner can help realtors stay on track and make the most of their time. By creating a daily, weekly, and monthly schedule, they can ensure that they are allocating enough time for each task.
  4. Reviewing and adjusting plans: It’s important for realtors to regularly review their plans and adjust them as needed. Unexpected issues can arise, and priorities may shift, so it’s important to be flexible and adapt to changes as they occur.

By implementing a planning process, realtors can increase their productivity, reduce stress, and achieve their business goals more efficiently. With clear goals, prioritized tasks, a well-structured schedule, and the ability to adapt to changes, real estate agents can streamline their workflow and improve their overall performance.

Read more on: Objection Handling In Real Estates

4. Leveraging Technology

Technology for real estate

Technology can be a powerful tool for real estate agents, but it’s important to use it properly. Here are some ways that technology can help you become more productive:

  • Automate routine tasks. Technology can automate many of the mundane tasks involved in running a business, allowing you to focus on more important things like selling homes or managing listings.
  • Improve communication and collaboration with co-workers and clients. A good CRM (customer relationship management) system will let you stay organized while communicating effectively with other people who work at your company or interact with clients through email or phone calls often enough that they qualify as “clients” themselves–meaning they’re spending money on real estate services from someone else! This includes being able to share notes easily across teams while keeping track of all correspondence related specifically just those specific customers (or prospects).
  • Make yourself more productive by automating repetitive processes such as sending out newsletters every week/month/quarter depending on what works best for each situation individually rather than having someone spend hours each week manually updating their database every few months which takes away valuable time otherwise spent doing other things like prospecting new leads or making sure existing ones continue moving forward towards closing day whenever possible.”

5. Outsourcing and Delegation


One of the most productive ways to save time is to outsource tasks that you’re not good at, or simply don’t have time for. There are many ways that you can delegate and outsource tasks, but here are some examples:

  • You can hire a virtual assistant (VA) to help with administrative work like scheduling appointments and answering emails. VAs can also help with filing documents, creating spreadsheets and other things that don’t require your expertise as an agent.
  • You could hire an experienced real estate agent who has more experience than you do as an agent in order to teach them about your market and share knowledge about how things work locally so they can help find homes for clients faster–and this frees up more time for YOU!

6. Remove distractions

Distractions are a common obstacle that can hinder the productivity of real estate agents. With the constant demands of the job, realtors often face numerous distractions, including phone calls, emails, social media, and other interruptions. However, by removing these distractions, realtors can boost their productivity and focus on the most important tasks at hand.

Here are some ways that removing distractions can increase realtors’ productivity:

  • Improved focus: By eliminating distractions, real estate agents can focus more fully on their tasks. This leads to a more productive work environment where tasks are completed more efficiently and with fewer errors.
  • Reduced stress: Distractions can cause stress, which can lead to reduced productivity. By removing distractions, realtors can experience less stress and improve their overall well-being.
  • Better time management: When realtors are distracted, they may lose track of time and become less efficient. Removing distractions can help them better manage their time and avoid wasting valuable minutes on non-essential tasks.
  • Enhanced creativity: By eliminating distractions, real estate agents can tap into their creativity and produce more innovative ideas. This can lead to better problem-solving and improved business strategies.
  • Increased job satisfaction: By reducing distractions, realtors can enjoy a more fulfilling work experience. This can lead to increased job satisfaction and a better quality of life.

In order to remove distractions, realtors should consider implementing strategies such as turning off notifications, setting specific times for checking email and social media, using noise-cancelling headphones, and blocking out specific times for focused work. By creating a distraction-free work environment, real estate agents can improve their productivity and achieve their business goals more efficiently.

7. Keep a short to-do list, but don’t over-schedule

To do list
  • Don’t schedule too many appointments. If you have three or four showings in one day and need to go back out after the first one, then consider rescheduling them for another day when you can stay in one place for longer than an hour or two at a time.
  • Don’t schedule too many phone calls with agents who are not clients yet; instead, focus on building relationships with existing clients by doing things like sending thank-you cards or helping them find new homes if they’re moving out of state (or even just across town).
  • Don’t schedule meetings with people who aren’t potential buyers right now–it’s better just to call them up when they become interested so that everyone feels good about working together!

8. Communication Tactics

  • Communication is key to success. As a real estate agent, you’re in constant contact with clients and potential buyers. You need to be able to communicate effectively in order to get things done quickly and efficiently. The following tactics will help you do just that:
  • Email, phone calls, texts…you name it! Use whatever method of communication works best for each situation–and make sure you keep track of all your correspondence so nothing gets lost in the shuffle (or inbox).
  • Keep all your contacts organized using a calendar app or CRM system like fullfeel so that when someone needs something from you–whether it’s a callback or an update on their file–you can find them easily without having to hunt through old emails or handwritten notes on scraps of paper around your desk.*

9. Focus on higher-paying clients and referrals over lower-value ones

high paying clients

It’s important to focus on higher-paying clients and referrals over lower-value ones. To be successful in real estate, you have to concentrate on the big picture.

  • Focus on high-value clients: If you want to make more money, start focusing your efforts on finding and serving high-paying customers. The best way to do this? Get into a niche market where you can charge premium rates because of supply or demand issues (like luxury homes or commercial properties). Or perhaps it’s something else entirely–maybe there are particular types of properties that are harder for other agents in your area than they would be for you because of experience or skill set differences between those agents and yourself.
  • Focus on high-value referrals: Referral relationships are important sources of new business for any professional service provider like an attorney or accountant but especially so when dealing with real estate agents who depend heavily upon word-of-mouth advertising via their personal networks in order to generate leads from friends/family members looking at buying homes themselves (or renting apartments) as well as other professionals within related industries such as mortgage brokers working directly with borrowers seeking financing options outside conventional banks

There are many ways to become more productive as a real estate agent for better results

There are many ways to become more productive as a real estate agent. One of the most effective ways is by using the Pomodoro Technique, which focuses on increasing your focus and productivity while decreasing distractions. The Pomodoro Technique involves working in 25-minute increments with frequent breaks in between.

Another method is by using the Eisenhower Matrix, which helps you prioritize tasks based on their importance and urgency (or lack thereof). This method can help you eliminate unnecessary tasks from your to-do list so that you can focus on those things that matter most at any given moment.

The best method is using fullfeel, the fullfeel technology is an innovative tool that aims to transform the way Real Estate Professionals assist their buyers. By utilizing the fullfeel platform, agents can sell properties in a more efficient manner, which can ultimately double their buy side revenue. The platform empowers agents to work with multiple buyers simultaneously, leading to quicker decision-making processes.


In conclusion, there are many ways to become more productive as a real estate agent for better results. You can use technology and outsourcing to save time, make better use of your hours, and focus on higher-paying clients. By following these nine tactics from this article, you’ll be well on your way towards becoming a more productive real estate agent!

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